Chicago (March 5, 2022) — To help organize the refrigerator — a real problem area in the kitchen—YouCopia has created a new RollDown™ line of egg dispensers and the FridgeView™ Rolling Egg Holder, which has been nominated as a 2022 IHA Global Innovation Award (gia) finalist.

The FridgeView Rolling Egg Holder puts eggs on clear display so you never have to remove the carton or guess how many are left. Simply remove an egg and the rest gently roll to the front. The inner tray can be removed for easy loading. Holds 12 to 14 standard, large or jumbo eggs. Available Aug. 1, 2022; SRP $29.99.

The RollDown Egg Dispenser provides a space-friendly solution for storing and using eggs every day. Simply remove an egg from the front opening and the rest roll forward on a gentle, gravity-fed track. A slim, two-tier design fits any fridge. Holds 12 to 14 standard, large or jumbo eggs. Available Aug. 1, 2022; SRP $19.99.

“In a crowded refrigerator, keeping your eggs protected and easy to reach will help keep breakfast rolling on,” says YouCopia President Lauren Greenwood.

 

Since its founding in 2009, YouCopia has helped millions of people discover the “woo hoo” feeling of being organized. The company creates useful, customizable products to fit different items throughout the home. With almost effortless set-up (no tools or installation required), anyone can transform their space into a happy place. YouCopia is a WBNEC-Certified Women’s Business Enterprise based in Chicago’s Ravenswood neighborhood.

Read More

Lesson 2: Make it Unique or Not at All

Continuing our 15 Year Anniversary, we dig into the 15 Lessons Learned on this journey. Each decision, strategy and belief that makes YouCopia different from the rest. 

In Lesson 2, Make it Unique or Not at All: Product Development with a Purpose, Krista Lenss, our Senior Product Manager, details how (and why) YouCopia kitchen organizers are intentionally different than others in the market.

Read more

Lesson 1: Eyes Eat First

Celebrating our fifteen year anniversary, we look back at the 15 Lessons Learned along the way ... all those decisions, strategies and beliefs that make YouCopia different from the rest. 

In Lesson 1, Eyes Eat First: A Product’s Look Makes the First Impression, Ryan Biery, our Senior Industrial Designer, gives insight on seven (7) key elements our design team embraces when they create beautiful, functional masterpieces.

Read more

Founding Story: From Lemonade Stand to Star Brand

YouCopia President Lauren Greenwood's entrepreneurial drive is long-embedded in her DNA. From her parents to her grandparents, the consistent exposure to product ideation and problem solving set the stage for big dreams. And now with fifteen years behind her, we learn more about how the brand was formed and why YouCopia organizers are unlike others in the market.

Read more